Captain Vegan

Captain Vegan

Captain Vegan is a concept branding project that focuses on creating a new brand identity and aims to be fresh and fun for the young audience. The brief I set for myself was to design a new logo, menu, packaging, t-shirts, colour palette, graphic patterns (that can also be used in advertsing) and posters .

The main aim was to introduce vegan food to people as fun and exciting that they can quickly grab on the go or sit down and enjoy, as well as to inspire people to try something new rather than to convey a serious message about veganism.